Clarity before decoration
A website is easier to use when every page answers a simple question: what does the visitor need here? Start with that answer. Use design to help people find it.
04 / JOURNAL
Notes from
the studio.
A few ideas about making websites simpler, more useful, and easier to enjoy.
Design for the small screen first
Short headings, comfortable text, and generous tap targets benefit everyone. Begin with a narrow screen, then use the extra space on larger displays with intention.
Give every page a purpose
A small website can do a lot. Let each page have one clear job, connect related ideas, and make the next step easy to find.